Quaker retires Aunt Jemima for racial stereotypes

Quaker retires Aunt Jemima for racial stereotypes

By Excelsio Media on June 17, 2020 Also in brands, United States

Quaker Oats is retiring the 131-year-old Aunt Jemima brand, saying the company recognizes the character’s origins are “based on a racial stereotype.” Just hours later, the owner of the Uncle Ben’s brand of rice says the brand will “evolve" as well.

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